How to Get More Free Website Traffic to Your Restaurant Using a commonly overlooked site:TripAdvisor
TripAdvisor is one of the most popular websites for travelers to find and book hotels, restaurants, and attractions. It is also a valuable resource for restaurant owners to get more free website traffic.
If you're not already using TripAdvisor to promote your restaurant, you should be. Here are a few tips on how to get more free website traffic from TripAdvisor:
Don't believe it? Check out the statistics on the Monthly traffic that TripAdvisor gets in this image below:
Here are 5 Steps to get things going on Trip Advisor.
Claim your business listing: The first step is to claim your business listing on TripAdvisor. This will give you control over your listing and allow you to update your information, respond to reviews, and add photos and videos.
Complete your profile: Make sure your profile is complete and informative. Include your restaurant's address, phone number, website, and hours of operation. You should also include a description of your restaurant and its cuisine, as well as any other relevant information.
Get reviews: Encourage your customers to leave reviews on TripAdvisor. Positive reviews can help to attract new customers and improve your ranking in TripAdvisor search results. You can offer incentives to customers for leaving reviews, such as a discount on their next meal or a chance to win a gift certificate. You can generate a QR code to make this process easier and eliminate friction in the process.
Respond to reviews: Be sure to respond to all reviews, both positive and negative. This shows potential customers that you are engaged with your business and that you value their feedback.
Use TripAdvisor Ads: If you want to boost your visibility on TripAdvisor, you can use TripAdvisor Ads. TripAdvisor Ads are targeted to travelers who are searching for restaurants in your area.
By following these tips, you can get more free website traffic from TripAdvisor and attract new customers to your restaurant. This video shows a LIVE case study of EXACTLY why and how you would want to use Trip Advisor, referencing an existing business that neglected to stay up to date on the Trip Advisor Platform, and what became of it.
Watch this CASE STUDY video example of how Trip Advisor comes into play:
Why SEO is important for restaurants
Search engine optimization (SEO) is the process of improving the visibility of a website in search engine results pages (SERPs). This is important for restaurants because potential customers are more likely to click on a website that appears higher in SERPs.
There are a number of things you can do to improve your restaurant's SEO, such as:
Optimize your website for relevant keywords: Make sure your website is optimized for the keywords that potential customers are likely to search for. For example, you might want to optimize your website for keywords like "restaurants near me," "best restaurants in town," or "[your city] restaurants."
Create high-quality content: Create high-quality content that is relevant to your target audience. This could include blog posts, articles, recipes, and videos.
Build backlinks: Backlinks are links from other websites to your website. The more backlinks you have, the higher your website will rank in SERPs. You can build backlinks by guest blogging, submitting your website to directories, such as TRIPADVISOR mentioned above,(duh) and promoting your content on social media.
So,... HOW does one improve their restaurant's SEO
Here a couple more tips to implement:
Use relevant keywords in your website title, meta descriptions, and header tags: This will help your website to appear higher in SERPs when people search for those keywords.
Create high-quality content that is relevant to your target audience: This could include blog posts, articles, recipes, and videos. Make sure your content is well-written, informative, and engaging.
Optimize your images: Use relevant keywords in the file names and alt text of your images. This will help your images to appear in image search results.
Build backlinks from high-quality websites: Backlinks are links from other websites to your website. The more backlinks you have, the higher your website will rank in SERPs. You can build backlinks by guest blogging, submitting your website to directories, and promoting your content on social media.
Summary
TripAdvisor and SEO are two powerful tools that restaurant owners can use to get more free website traffic. By following the tips above, you can improve your TripAdvisor ranking and SEO and attract more customers to your restaurant, and overall be MORE profitable.
If you need help with your restaurant's SEO or TripAdvisor marketing, contact Integritydesign today. We are digital marketing experts who can help you get the results you deserve. However, do NOT become stagnant like the example in the video above,... you MUST take action and do SOMETHING!
Contact Integritydesign today if you need help from an expert, be it SEO, a NEW website, or some content to post online. Hit the link below to Get started today.